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New donors have little or no knowledge about your charity or organization so you have to capture their attention so you can tell them about it. Here are two techniques to consider. 1.
Nonprofit Marketing
In 2013, American Charities raised $335.17 billion using different methods. The lion’s share, about 72%, came from individuals, much of it offline but approximately 6.4% online. Donors used many methods ranging from Direct
Fundraising
Northern Neck Montessori School is a non-profit organization in the lovely small town of Kilmarnock, Virginia. Their mission is to build a diverse community of lifelong learners, using the Montessori philosophy. According to
Nonprofit Management and HR

January 30, 2015

The Science Behind Good Storytelling

Jenny Comments are off
On Oct. 28, 2014, Professor Paul J. Zak published his finding in an article titled “Why Your Brain Loves Good Storytelling” in the Harvard Business Review. He wrote: “As social creatures, we depend
Nonprofit Marketing

January 26, 2015

Clever Tactics for Gaining Monthly Donors

Jenny Comments are off
The true value of monthly donors is undisputed. Securing just 30 monthly donors at $20 per month may generate only a monthly revenue stream of $600, but over the next 12 months their
Fundraising
Today, we live in a world filled with marketing clutter. In the 1970s, marketing professionals said we were exposed to approximately 500 ads per day. Those experts say that today we are seeing
Nonprofit Marketing

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