By: iATS Payments – trusted payment processor serving nonprofits.  View the video version of this infographic here! Although online donations are becoming more popular sources of fundraising revenue for nonprofits, donors may not understand how

It’s easy for people to ignore what they can’t see: starving children half-way across the world, impoverished neighbourhoods, melting ice caps, suffering animals, depressed elderly and the mentally ill. Want to write a

When it comes to fundraising, there seems to be a frenzied dash to solicit Generation Y (also known as Millennials), comprising donors aged 18 to 32 years. After all, the ALS ice bucket

Every business or non-profit generally has one USP (Unique Selling Proposition). This is the most compelling reason why the target audience should consider you over your competition. The most successful campaigns, ads, commercials

Steuart Henderson Britt, an advertising consultant once famously said, “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” One

1. They make it all about them It’s logical to believe that donors will give if they think well of your non-profit, so staff writers try and educate their donors about what the