While Twitter may not be ideal for every nonprofit organization, it has the potential to be a powerful marketing tool for some. It can help spread the word about a need, your cause,

People will argue that you can’t make a video go viral, it just happens when you put great content out there. Not true. Content is important, but it’s only part of the equation.

Social networking is becoming increasingly popular for one primary reason: people want to connect. That need to connect has created an explosion in online forms of social media, creating new opportunities for engagement