Is it possible to use humour to make a serious point? Absolutely. While it’s true that humour is not always a good tactic for non-profits to get their message across, as we have

Peter Singer, arguably the most famous and influential modern philosopher, argues quite convincingly that people have a moral obligation to give. Singer is an interesting guy. Named by Time magazine as one of

We all know how hard it is to get our donors’ attention – and their money – these days. Recently, Tom Ahern, a nonprofit communication expert whom I respect, said that Agents of

Here’s a scenario I hear all the time from nonprofit marketing folks: We know we should be looking at how our website is doing, but we don’t even have the time to figure

Why another article about non-profit videos? Simple – video is huge. It’s predicted that by 2013, 90 percent of Internet traffic will be video! It is increasingly becoming the primary way for consumers to learn about products,

Have you started using Instagram yet? If not, you might want to consider it. It’s a great way to connect with the global community and raise awareness for your cause. What is Instagram?