Tips for Creating a Great Non-profit Website
While social media and apps are great, don’t forget about your website! Recently, Nancy Schwartz wrote about how your non-profit’s killer app is actually your website. Here are some tips to make sure …
6 Email Marketing Tips for the Holidays
For many nonprofits, the holidays are when they receive the bulk of their donations for the year, and email marketing is one of the main drivers of giving. So, to help you excel …
Non-profit Strategic Partnership: the Sharing Economy
When planning media campaigns, fundraising events and volunteer initiatives, you should consider tapping into the power of the “sharing economy” through your strategic partnerships. The sharing economy partners unexpected entities based on needs …
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Survey Says Most Non-profits Don’t Know Their Donors
I recently read that most charities really don’t know much about their donors. Many are guilty of a very serious blunder: they only talk to their donors when they need money. They treat …
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Toronto Summer Music Receives Award for Excellence in Fundraising, Credits Sumac With Helping
Toronto Summer Music (TSM) is an international classical music festival and academy that brings world-renowned performing artists to Toronto for an unparalleled combination of concerts, guest lectures and masters classes. Recently, TSM was …
5 Hurdles Your Direct Mail Package Must Overcome to Get Opened
One of the hardest things is to get the recipient to open your direct mail package; therefore the outer envelope is of prime importance. Its function is more than just holding the contents …
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