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June 5, 2019

12 Giving Statistics Your Nonprofit Should Pay Attention To

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1. Over 60 percent of donations are made by women 2. Giving campaigns paired with missions lead to more donations via: Benevity 3. People who earn $20K to $39K give a greater percentage
Fundraising
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May 30, 2019

How to Measure Monthly Donor Success

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By Erica Waasdorp, A Direct Solution I’m currently working on the analysis for a big national organization’s sustainer direct mail campaigns. One of the things we needed to settle on first was what
Fundraising
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May 8, 2019

10 Tools for Creating Nonprofit Infographics

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What is an infographic? An infographic is a collection of icons, images, charts, etc. and the use of minimal text to facilitate an easy-to-understand overview of a topic. Why nonprofits should use infographics? The biggest
Nonprofit Resources
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April 29, 2019

5 Signs Your Website is Letting You Down

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Technology experts tell us there are some basic signs your website needs help. Before we dive into those signs, let’s look at what a successful website looks like. Upstream International‘s site is unique,
Nonprofit Marketing
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April 24, 2019

5 Fundraising Trends for 2019

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1. Live Streaming The use of live video platforms is expected to experience tremendous growth in the coming months and years. Many companies are using live streaming to launch new products, and nonprofits
Fundraising
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April 5, 2019

How to Create a Strong Call to Action for Your Nonprofit

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Every nonprofit needs a strong call to action (CTA) on their website, and in their fundraising campaigns, so we’ve compiled some helpful tips on crafting effective CTAs. Call to Action Tips Be Practical
Nonprofit Marketing
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