Using words and phrases that don’t really paint a vivid picture of what you want the reader to understand about your organization is a mistake many nonprofits make. We’ll go over some of

If you want to meet your fundraising goals, you have to be smart about how you develop them, literally. The SMART method is a popular goal-setting system developed by management scholar, George Duran,

Your conversion rate is the percentage of visitors to your website that complete an action, like make a donation, or signup for your newsletter. If you have a high conversion rate, your marketing

By Marc A. Pitman, The Fundraising Coach I just returned from a training where I got to hear Mary Cahalane teach on writing good thank you letters. Studies estimate that 53% of donors

Here’s a rundown of some of the best research reports available to your nonprofit: 1. The 2018 Burk Donor Survey Backed by evidence from more than 12,000 donors, The 2018 Burk Donor Survey Report

By Gail Perry, Fired-Up Fundraising Capital campaigns are not for the faint-hearted! After leading or coaching over 50 campaigns, here’s what I’ve learned about laying the groundwork early. The most important time in