Prior to using SUMAC we had dozens of very ‘un’ user-friendly Excel documents storing 9 years worth of patron information. As Artistic Producer, I was the only one with enough institutional memory to be able to use these documents, which meant hours of my time sorting to generate useable reports and mailing lists. Since starting SUMAC, accessing and using data has become a staff-wide activity — we are all able to access our database and use it on our daily work whether that’s identifying donors, quickly finding information on groups and schools who have attended our shows, or managing our email and snail mail lists. It’s really helped to move our management of data to the next level. ~ Mitchell Marcus, Artistic Producer
The Musical Stage Company is dedicated to producing, developing and advancing the versatile art of musical theatre by:
- Interpreting contemporary work through the lens of Canadian artists.
- Developing the artists and audiences of tomorrow.
- Bringing new musicals to life.
Since 2005, we have been rewarded time and again with rave reviews, sold-out performances, 6 Toronto Theatre Critics’ Awards and 6 Dora Mavor Moore Awards. We have been recognized by arts councils, foundations, corporate sponsors and private donors for artistic excellence, prudent financial management and sensible strategies.