Report from Wisely by Martha Chomyn How to find valuable prospects, build portfolios and save donor relationships without running a single complicated query Has this ever happened to you?  You’ve been working at

By: Billy Sharma, nonprofit direct marketing consultant, and author. The largest pool of untapped potential in your database is the people who once gave to your charity and then stopped­: your dormant donors.

By: Billy Sharma, nonprofit direct marketing consultant, and author.   In 1994, when Friends of the Earth’s litmus paper billboard changed color to highlight the effects of acid rain, it certainly got my attention. It

Spreadsheet applications like Microsoft Excel, Google Sheets and Apple Numbers are effective for organizing chaotic data sets, calculating formulas, and creating visual reports. But many nonprofits need better visibility into their donors, volunteers,

1. Gift Range Calculator The Sumac Gift Range Calculator lets you construct a gift chart automatically to determine how many gifts and prospects you will need to raise a specific amount of money. Just plug in

By: Cassandra Steele, online fundraising and digital marketing communications professional The direct mail landscape has changed with the expanded influence of digital technology, but this doesn’t mean the end of your direct mail