“In 2023, the number of global email users is set to grow to 4.4 billion users, up from 3.8 billion in 2018.” – Statista The last couple of months of the year are

By: Cassandra Steele, online fundraising and digital marketing communications professional.  Nonprofit CRM software is the key to unlocking your nonprofit’s most important asset: your data. A nonprofit CRM will not only store your data,

By: Billy Sharma, nonprofit direct marketing consultant, and author.  Why Send a Year End Appeal Letter You should send a year-end appeal because your donors are most generous during the end of the

By: Cassandra Steele, online fundraising and digital marketing communications professional. The pandemic has made it necessary for nonprofits to look for unique fundraising ideas and innovations to keep fundraising during COVID-19. Zoomtopia, for

By: Cassandra Steele, online fundraising and digital marketing communications professional. Have you ever looked at a product online, a pair of shoes for example ,and next thing you know those shoes are following

By: Cassandra Steele, online fundraising and digital marketing communications professional. If you’re a jack-of-all-trades fundraiser at a small nonprofit then you’re managing it all, prospect research, major gift proposals, direct mail, digital fundraising.