Privacy Policy

This privacy policy explains how we (Sumac) collect, use, maintain and disclose information collected from you when you use the website (the Site). This policy applies to the Site and all our products and services.

Site Usage Information

As you use our site, we collect non-personal information which may include your means of connection to the Site, such as your browser name, operating system and type of computer. This information does not enable us to identify you personally, and is used to understand how people use the Site so that we can make it easier and quicker to find the information they want.

The Site may use “cookies” to enhance your experience. Your browser places cookies on your hard drive for record-keeping purposes. You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent, but such restrictions on cookies may cause parts of the Site to function less effectively.

Personal Information

You may visit the Site anonymously. We collect your personal identification information only if you voluntarily submit it to us. You may be asked for information like your name, email address, mailing address, phone number, and credit card information.

You can always refuse to supply personally identification information, except that it may prevent you engaging in certain activities. For example, some of this information is needed when you place an order, subscribe to a newsletter, or fill out a form to get set up a training session or get technical support.

Use of Collected Information

We collect this information for the following purposes:

To improve customer service
Information you provide helps us respond to your customer service requests and support needs.

To personalize user experience
We may use information in the aggregate to understand how users as a group use the services and resources provided on the Site.

To improve the Site
We may use feedback you provide to improve our products and services.

To process payments
We use the information you provide when placing an order to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service (e.g. to process a credit card payment).

To send periodic emails
We may use your email address to send you information pertaining to your order, inquiries, questions, or other requests. You may receive emails about topics we think will be of interest to you. If at any time you would like to unsubscribe from receiving future emails, we include unsubscribe instructions at the bottom of each email or you may contact us via the Site.

Protecting Your Information

Sensitive and private data exchange between you and the Site happens over a secure communication channel.

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information.

Sharing Your Personal Information

We do not sell, trade, or rent your personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners and trusted affiliates for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Third party websites

The Site contains links to other websites. We do not control the content or links that appear on those sites and are not responsible for the practices employed by them. Your use of those sites is subject to their terms and policies.

Protecting children

Protecting the privacy of children is especially important. For that reason, we never collect or maintain information about those we actually know are under 16, and no part of the Site is structured to attract anyone under 16.

Changes to This Privacy Policy

We may update this privacy policy from time to time. When we do, we will post a notification on the main page of the Site, and revise the updated date at the bottom of this page. It is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using the Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use the Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

Contacting us

If you have any questions about this Privacy Policy, the practices of the Site, or your dealings with it, please contact us at: [email protected]


This document was last updated on January 23, 2016