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4 Examples of Effective Nonprofit Storytelling

According to marketing experts, messages communicated using stories are 22 times more memorable than just facts, so becoming great at storytelling is important for any nonprofit!

Nonprofit Storytelling Examples

1. Season of Sharing Video Story

Video is one of the most effective tools for storytelling. With the right story angle, videos can evoke emotion, which often leads to viewers taking action. One great example is Season of Sharing. The organization offers grants to help individuals and families in crisis so they can pay for housing and other essential needs. One year, Season of Sharing produced a video that featured a woman telling her personal story of becoming homeless. The power of video comes through loud and clear here.

2. Mercy Ships Canada Web Story

Sharing personal stories is not easy, especially for those involved but Mercy Ships Canada does a wonderful job outlining the lives of those they serve. There is a section on the organization’s website dedicated to personal, heart-grabbing, real-life stories. An example is the story of Mercy who ironically shares the organization’s name. The woman from Guinea needed critical surgery for a tumour growing on her face and Mercy Ships shared a story about how they helped her get the surgery.


3. Social Story helps people establish clean water in developing countries. They demonstrated with the tweet above that you don’t have to wait until a project is over, you can share stories while efforts to improve lives are still underway. This image shows potential supporters that is doing what they say they would do; work with locals to improve essential needs. Telling this specific story through social media allows an audience to make the connection between funding an important project and getting results from those funds.

4. Charity: Water Newsletter Story

Telling stories through your nonprofit’s newsletter can be effective when done right. Charity: Water is another non-profit that brings safe drinking water to developed countries. Their emailed newsletter tells stories about lives that have changed. Above you can see how simple, yet moving the copy is. It gives people the option of clicking and reading more, but the short explanation is powerful on its own.


With just a bite of creativity and thought, your nonprofit can use storytelling to boost marketing efforts and develop great connections with supporters. By using various communications channels, including your own website, social media platforms, newsletters, eblasts, and video, you can prompt readers to take action.

About the Author: Sumac is part of the Silent Partner Software family, a company dedicated to providing exceptional software and services to nonprofits. With over 25 years of service, Silent Partner has helped organizations manage over 3 million donors and contacts across the US, Canada, UK, and Europe. Learn more.

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