Nonprofit
Fundraising &
Technology Blog
Fundraising &
Technology Blog
Report from Wisely by Martha Chomyn How to find valuable prospects, build portfolios, and save donor relationships without running a single complicated query. Has this ever happened to you? You’ve been working at
July 15, 2020
How 5 Nonprofits Successfully Nudged Dormant Donors to Give Again
Jenny
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The largest pool of untapped potential in your database is the people who once gave to your charity and then stopped: your dormant donors. There is a saying in business: It costs five
July 13, 2020
Nonprofit Ambient Marketing: 11 Brilliant Examples of Viral Campaigns
Jenny
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In 1994, when Friends of the Earth’s litmus paper billboard changed color to highlight the effects of acid rain, it certainly got my attention. It was the first time that I paid heed to Ambient
June 29, 2020
5 Signs Your Nonprofit Needs to Upgrade from Spreadsheets to a CRM
Jenny
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Spreadsheet applications like Microsoft Excel, Google Sheets and Apple Numbers are effective for organizing chaotic data sets, calculating formulas, and creating visual reports. But many nonprofits need better visibility into their donors, volunteers,
June 29, 2020
3 Fundraising Calculators Your Nonprofit Should Start Using Right Now!
Jenny
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1. Gift Range Calculator The Sumac Gift Range Calculator lets you construct a gift chart automatically to determine how many gifts and prospects you will need to raise a specific amount of money. Just plug in
June 22, 2020
How to Catapult Your Nonprofit’s Direct Mail Response Rates Using Digital Channels
Jenny
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The direct mail landscape has changed with the expanded influence of digital technology, but this doesn’t mean the end of your direct mail program. It’s an opportunity to leverage digital channels to increase
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