Paypal vs Integrated Donation form

Five Ways Your Non-profit Can Use Testimonials (With Examples!)

Testimonials from your patrons, supporters and volunteers are a great asset when trying to attract new supporters and staff. Think about it. The last time you were debating about going to a new restaurant or reading a new book, what did you do? If you’re like many people today, you went online and looked for reviews.

Today’s consumers (and non-profit supporters) are looking for “social proof.” For this reason, collecting and using testimonials is a powerful way to market your non-profit. So how can you get started? Here are five ways your non-profit can use testimonial:

1. Include Testimonials on Your Website

One of the easiest ways that your non-profit organization can use testimonials is to publish them on your website. According to some marketing research, the simply act of placing testimonials on a lead generation page, can increase conversions by as much as 50%. Ronald McDonald House Charities does an excellent job of including stories and testimonials of families who have used their services.

2. Use Last Year’s Testimonials to Promote This Year’s Event

If your organization has an annual event.. say a black tie gala, summer camp or anything, be sure to survey the participants and get quotes. With their permission, you can use their quotes in your marketing material when you begin promoting that same event the following year! The Tim Horton’s Children Foundation, does a great job at surveying their camp youth workers and volunteers so that they can include testimonials on their website.

3. Let People Brag

When people do something awesome to support a good cause, it is natural for them to want to brag about it. Whether your organization is planning a walkathon, a polar dip, or some other spectacle that requires some extra effort on the part of your supporters, be sure to give them a platform to boast about it. This will help improve exposure for your non-profit.

The Kidney March, for example, posts a list of their top fundraisers each year on their website. By clicking on the name of the individual or team, you are taken to their fundraising page which includes their testimonials about why they support the march.

4. Incorporate Testimonials Into Your Blogs

Having a blog on your non-profit’s website is a great opportunity to use testimonials from clients, volunteers and supporters. You might incorporate some of the testimonials you already have, or you might be able to solicit some in the form of interviews.

International Justice Mission recently interviewed one of their interns and turned it into a blog post. Not only does this make for an interesting read for supporters, but it also naturally brought out positive comments about the organization from the interviewee.

5. Design a Marketing Campaign Using Testimonials

Finally, if you’ve got a good bank of testimonials anyway, or know that you can easily get them, why not design your own marketing campaign? Instead of using your own words though, use the words of your supporters. Your campaign can be in the form of a video, signage, social media, etc.

The Pat Tillman Foundation includes a video about their annual run on their website, which begins with a brief message from their CEO, but then is filled with testimonials from participants.

Testimonials are a powerful marketing tool, and one tool that your non-profit should not be without!

Download Your Free Guide on Choosing CRM Software for Your Nonprofit!

  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.

GET MORE CONTENT LIKE THIS DELIVERED TO YOUR INBOX!

Sign up for our newsletter packed full of nonprofit help!

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.
Scroll to Top

Included in the Premium Case Management Package:

All Basic features:

  • Phone & email support
  • Case management intake, screening, assessment
  • Service tracking
  • Workflows
  • Email marketing
  • Event management
  • Cloud-based access
  • Reporting

All Standard features:

  • Specialized Case Management (pre-configured for Mental Health, Hospice, Shelter)
  • Webforms

PLUS:

  • Donations
  • Pledges

Includes: Up to 750 contacts; Up to 5GB of storage capacity (cloud-based); Up to 3 concurrent users
Need more contacts, storage, or users? Just ask us!

Included in the Premium Memberships Package:

All Basic features:

  • Phone & email support
  • Member & membership tracking
  • Payment processing
  • Receipting
  • Email marketing
  • Event management
  • Cloud-based access
  • Reporting

All Standard features:

  • Donation webforms

PLUS:

  • Donations
  • Pledges

Includes: Up to 750 contacts; Up to 5GB of storage capacity (cloud-based); Up to 3 concurrent users
Need more contacts, storage, or users? Just ask us!

Included in the Standard Memberships Package:

All Basic features:

  • Phone & email support
  • Member & membership tracking
  • Payment processing
  • Receipting
  • Email marketing
  • Event management
  • Cloud-based access
  • Reporting

PLUS:

  • Membership webforms

Includes: Up to 750 contacts; Up to 5GB of storage capacity (cloud-based); Up to 3 concurrent users
Need more contacts, storage, or users? Just ask us!

Premium Donations Package

Manage complex donations for planned giving and larger gifts.

What's included:

All Basic features:

  • Donor & donation tracking
  • Fundraising campaigns
  • Receipting
  • Email marketing
  • Event management
  • Workflow management
  • Reporting
  • Quickbooks integration
  • Cloud-based access
  • Phone & email support

All Standard features:

  • Donation webforms

PLUS:

  • Grant Management
  • Proposals
  • Prospecting
  • Volunteer management

Includes: Up to 750 contacts; Up to 5GB of storage capacity (cloud-based); Up to 3 concurrent users
Need more contacts, storage, or users? Just ask us!

Standard Donations Package

Donations flow from your website forms straight through payment processing and to your database, so there's less effort and less errors.

What's included:
All Basic features:
  • Donor & donation tracking
  • Fundraising campaigns
  • Receipting
  • Email marketing
  • Event management
  • Workflow management
  • Reporting
  • Quickbooks integration
  • Cloud-based access
  • Phone & email support
PLUS:
  • Donation webforms

Includes: Up to 750 contacts; Up to 5GB of storage capacity (cloud-based); Up to 3 concurrent users
Need more contacts, storage, or users? Just ask us!

Included in the Basic Memberships Package:

  • Phone & email support
  • Payment processing
  • Donor & donation tracking
  • Receipting
  • Email marketing
  • Event management
  • Cloud-based access
  • Reporting

Includes: Up to 750 contacts; Up to 5GB of storage capacity (cloud-based); Up to 3 concurrent users
Need more contacts, storage, or users? Just ask us!

Basic Donations Package

Manage your donations and fundraising campaigns, engage donors, and increase revenue.

What's included:
  • Donor & donation tracking
  • Fundraising campaigns
  • Receipting
  • Email marketing
  • Event management
  • Workflow management
  • Reporting
  • Quickbooks integration
  • Cloud-based access
  • Phone & email support

Includes: Up to 750 contacts; Up to 5GB of storage capacity (cloud-based); Up to 3 concurrent users
Need more contacts, storage, or users? Just ask us!

Included in the Standard
Case Management Package:

All Basic features:

  • Phone & email support
  • Case management intake, screening, assessment
  • Service tracking
  • Workflows
  • Email marketing
  • Event management
  • Cloud-based access
  • Reporting

PLUS:

  • Specialized Case Management (pre-configured for Mental Health, Hospice, Shelter)
  • Webforms

Includes: Up to 750 contacts; Up to 5GB of storage capacity (cloud-based); Up to 3 concurrent users
Need more contacts, storage, or users? Just ask us!

Included in the Basic Case Management Package:

  • Phone & email support
  • Case management intake, screening, assessment
  • Service tracking
  • Workflows
  • Email marketing
  • Event management
  • Cloud-based access
  • Reporting

Includes: Up to 750 contacts; Up to 5GB of storage capacity (cloud-based); Up to 3 concurrent users
Need more contacts, storage, or users? Just ask us!

Wait, don't go away empty handed.

Join 50,000 other nonprofits in getting the BEST nonprofit tips, tools, and how-to guides delivered right to your inbox!

Subscribe to our newsletter: