Building Awareness – Four Great Non-profit Videos

Why another article about non-profit videos? Simple – video is huge. It’s predicted that by 2013, 90 percent of Internet traffic will be video! It is increasingly becoming the primary way for consumers to learn about products, and donors to learn about non-profits.

So, if you want donors to pay attention, you need to think video. We’ve collected this set of videos to help inspire you. Unlike the last set that focused on fundraising, these videos take a step back to educate; to build awareness about the problem itself, the need, the reason why anyone should care in the first place.

Telling the story of homelessness

Invisible People is a video blog with a collection of videos just like this one – real people, telling their own, very real stories… unedited, uncensored, and raw. Their mission: “to make the invisible visible.” They start at ground zero to teach about a problem, to build awareness, and win your empathy, so ordinary people who may have once turned away will see homelessness in a whole new light.

Telling the story of the water crisis

charity: water always creates incredible videos. In this case,
they take a step back to explain the cause and why we should care about clean water in the first place. Think about your cause – do you need to justify what you do to get people on board with your mission?

Telling the story about cancer

This one from Stand Up To Cancer is really powerful and helps build awareness about the magnitude of the problem. In some cases, education like this is essential to make people aware and to attract the support you need. Funny, serious, and high impact all at once.

Telling the story of child abuse

This video, made for the National Society for the Prevention of Cruelty to Children (NSPCC) makes a play on a series of videos with a common title that have been showing up on YouTube: “$#*! [insert some group of people] Say.”

The video is really effective at making the problem real for those who may not have seen or experienced child abuse. The distance from the victim is removed and you walk away more aware, and likely more willing to help.


Sometimes, in order to attract new donors, you have to start at ground zero… don’t focus on what you do and why you’re so great, but focus instead on just the why: Why people should care, why you do what you do, and why it’s so important to support.

Need a video for your non-profit? Check out Room Temp Productions


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