Paypal vs Integrated Donation form

A Picture is Worth a Thousand Donations: How Pictures Cause Donors to Act

Pictures can be an incredibly powerful tool of change. They can, argues Jonathan Klein, founder of Getty images, “change the world.” And he’s right. Powerful images have time and time again caused reactions in people, and those reactions have fundamentally changed the world. Klein gives several examples of such photos in this superb video. The first pictures of the world taken from space, for example, can be said to have sparked the beginning of the environmental movement Klein says, because they showed our plant’s “smallness and fragility.”

Of course not every organization has dramatic events to capture, certainly not as dramatic as a war or hurricane. But there are still some lessons to be learned here. Pictures cause reactions. They cause people to change their beliefs about the world, governments to change their policies, and can, in a split second, cause someone to understand the importance of what you do and, more importantly, to act. That is powerful! While you may not have a dramatic natural disaster, you do have a cause! So, how will you use pictures to get donor to act? Here are 3 ways.

Tell a story of need

global warming

Pictures like this of a polar bear stranded on a piece of ice that has broken apart have sparked an outpouring of support to environmental organizations that are combating global warming. This is a great example of how powerful a picture can be.

Global warming is talked about in the media all the time, environmentalists throw frightening facts at us and talk about increasing levels of CO2 in the atmosphere, ice caps melting, even species dying off. But the problem really isn’t real, until we see an image like this. This stops us in our tracks. This one picture of this one polar bear is more effective than everything else. It causes people to act. That is the power of a picture! Your organization has a need. How can you best capture that need in a picture that will provoke donors to act?

Tell a story of the benefit

Charity:Water helped dig a wellThis picture was taken in Rwanda. It’s shows children rejoicing after Charity:Water helped dig a well. Pictures like this connect viewers emotionally to your mission and the critical work of your organization.

They also show the result of donating, which is incredibly important for potential donors to see and can be the driving force in getting them to take action. Of course, not every organization will be able to produce a picture like this, but they do all have a story to tell, a mission, a purpose, and people who are profoundly impacted by their work.

Habitat for Humanity’s work

Here’s one woman profoundly impacted by Habitat for Humanity’s work and a picture that depicts it beautifully:

Challenge & Provoke

You can also use photos to provoke and challenge donors to take action. Check out this great one from A Child’s Right:

provoke and challenge donors

Pretty powerful, right? The image provokes donors to take action. Their first reaction when seeing this image is probably something like “No, I would never…” or “Gross…” Suddenly they realize the severity of the problem. Children like this have to drink this water everyday. They have no choice.

It’s time to get thinking about how you can use pictures to tell donors about the need you address, the impact you have, and to challenge them to act. Remember, pictures are powerful!

Useful Links

1. Need some help taking better photographs for your nonprofit organization?

2. Don’t have a budget for a photographer? Check out the PhotoPhilanthropy website. They connect nonprofit organizations with volunteer photographers around the world to tell stories that drive action for social change.

Download Your Free Guide on Choosing CRM Software for Your Nonprofit!

  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.

GET MORE CONTENT LIKE THIS DELIVERED TO YOUR INBOX!

Sign up for our newsletter packed full of nonprofit help!

  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.
Scroll to Top

Premium Case Management Package

Take your program to the next level by integrating your fundraising.
Includes:

All Basic features:

  • Client profile & case intake definition
  • Complete case lifecycle tracking
  • Resource management
  • Service tracking
  • Email marketing
  • Reporting
  • Communication tracking
  • Workflow management
  • Quickbooks integration
  • Cloud-based access
  • Phone & email support

All Standard features:

  • Specialized Case Management setup (configured for health & social services, transition & emergency shelters, hospice & palliative care)
  • Client registration & intake webforms

Plus:

  • Donor management
  • Donation webforms
  • Pledges & monthly donations
  • Automatic receipting
  • Fundraising campaigns
  • Event management

Includes: Up to 750 contacts; Up to 5GB of storage capacity
(cloud-based); Up to 13 concurrent users

Need more contacts, storage, or users? Just ask us!

Premium Memberships Package

Take your program further by integrating fundraising.
Includes:

All Basic features:

  • Manage member lifecycles
  • Member & membership tracking
  • Custom membership level definition
  • Email marketing
  • Reporting
  • Communication tracking
  • Workflow management
  • Quickbooks integration
  • Cloud-based access
  • Phone & email support

All Standard features:

  • Membership registration webforms

Plus:

  • Donations & fundraising
  • Donation webforms
  • Pledges & monthly donations
  • Fundraising campaigns
  • Event management
  • Automatic receipting
Includes: Up to 750 contacts; Up to 5GB of storage capacity
(cloud-based); Up to 3 concurrent users
Need more contacts, storage, or users? Just ask us!

Standard Memberships Package

Membership purchases flow from your web forms, through payment processing, and into your database, so there's less effort and less errors.
Includes:

All Basic features:

  • Manage member lifecycles
  • Member & membership tracking
  • Custom membership level definition
  • Email marketing
  • Reporting
  • Communication tracking
  • Workflow management
  • Quickbooks integration
  • Cloud-based access
  • Phone & email support

Plus:

  • Membership registration webforms
Includes: Up to 750 contacts; Up to 5GB of storage capacity
(cloud-based); Up to 3 concurrent users
Need more contacts, storage, or users? Just ask us!

Premium Donations Package

Manage complex donations for planned giving and larger gifts.
What's Included

All Basic features:

  • Donor & donation tracking
  • Email marketing
  • Fundraising campaigns
  • Pledges & monthly donations
  • Event management
  • Receipting
  • Reporting
  • Communication tracking
  • Workflow management
  • Quickbooks integration
  • Cloud-based access
  • Phone & email support

All Standard features:

  • Donation webforms

Plus:

  • Grant Management
  • Major Gift Proposals
  • Prospecting
  • Volunteer Management with online signup

Includes: Up to 750 contacts; Up to 5GB of storage capacity (cloud-based); Up to 3 concurrent users

Need more contacts, storage, or users? Just ask us!

Standard Donations Package

Donations flow from your website forms, straight through payment processing, and to your database, so there's less effort and less errors.
What's Included
All Basic features:
  • Donor & donation tracking
  • Email marketing
  • Fundraising campaigns
  • Pledges & monthly donations
  • Event management
  • Receipting
  • Reporting
  • Communication tracking
  • Workflow management
  • Quickbooks integration
  • Cloud-based access
  • Phone & email support
Plus:
  • Donation webforms
Includes: Up to 750 contacts; Up to 5GB of storage capacity
(cloud-based); Up to 3 concurrent users
Need more contacts, storage, or users? Just ask us!

Basic Memberships Package

Manage your members and membership campaigns, engage members, and increasing revenue.
Includes:
  • Manage member lifecycles
  • Member & membership tracking
  • Custom membership level definition
  • Email marketing
  • Reporting
  • Communication tracking
  • Workflow management
  • Quickbooks integration
  • Cloud-based access
  • Phone & email support
Includes: Up to 750 contacts; Up to 5GB of storage capacity
(cloud-based); Up to 3 concurrent users
Need more contacts, storage, or users? Just ask us!

Basic Donations Package

Manage your donations and fundraising campaigns, engage donors, and increase revenue.
What's Included
  • Donor & donation tracking
  • Email marketing
  • Fundraising campaigns
  • Pledges & monthly donations
  • Event management
  • Receipting
  • Reporting
  • Communication tracking
  • Workflow management
  • Quickbooks integration
  • Cloud-based access
  • Phone & email support
Includes: Up to 750 contacts; Up to 5GB of storage capacity
(cloud-based); Up to 3 concurrent users
Need more contacts, storage, or users? Just ask us!

Standard Case Management Package

Pre-configured client management modules fit your exact program and make your administration even easier.
Includes:

All Basic features:

  • Client profile & case intake definition
  • Complete case lifecycle tracking
  • Resource management
  • Service tracking
  • Email marketing
  • Reporting
  • Communication tracking
  • Workflow management
  • Quickbooks integration
  • Cloud-based access
  • Phone & email support

Plus:

  • Specialized Case Management setup (configured for health & social services, transition & emergency shelters, hospice & palliative care)
  • Client registration & intake webforms

Includes: Up to 750 contacts; Up to 5GB of storage capacity
(cloud-based); Up to 8 concurrent users

Need more contacts, storage, or users? Just ask us!

Basic Case Management Package

Manage intake forms and client data securely so data transitions seamlessly from when a case opens to its close.
Includes:
  • Client profile & case intake definition
  • Complete case lifecycle tracking
  • Resource management
  • Service tracking
  • Email marketing
  • Reporting
  • Communication tracking
  • Workflow management
  • Quickbooks integration
  • Cloud-based access
  • Phone & email support
Includes: Up to 750 contacts; Up to 5GB of storage capacity
(cloud-based); Up to 3 concurrent users
Need more contacts, storage, or users? Just ask us!

Wait, don't go away empty handed.

Join 50,000 other nonprofits in getting the BEST nonprofit tips, tools, and how-to guides delivered right to your inbox!

Subscribe to our newsletter: