Once you decide you need to get more Facebook Page Likes, and you start to look into how to do this, you’re going to hear all kinds of ideas about how to increase your fans, but be wary – most of them are terrible! A word of advice:
Don’t beg or buy
While you may be tempted to start suggesting the page to everyone you “kind of” know, or buy fans, generally speaking, it’s good advice not to beg or buy.
When you focus on quantity over quality, what you end up with is a whole whack load of “fans” who don’t really like your page, or your organization. Why does this matter? Well, fans who aren’t really interested in your page, won’t interact with the content; they won’t like it, share it, or comment on it. This lack of activity lowers your EdgeRank score, and limits the odds that your content will be seen by anyone.
So, while you may need a little help getting your first few fans, you shouldn’t rely on these strategies long-term. Instead, try these three techniques that will create more real, lasting, authentic fans for your page:
One of the best ways to increase visibility and get more authentic Likes, is to engage with other users. Be active and talk back. You can Like other Facebook pages as your non-profit, and then participate in their status updates, post updates about great things your non-profit is doing, and share lots of pictures – Remember what John Haydon said in Six Creative Ways To Use Photos To Increase Engagement On Your Facebook Page: People on Facebook love pictures! Be sure to tag people and pages in your updates and photos, so that you show up on their wall and in their friend’s news feed. More on this below.
2. Post photos from events
This one is a fabulous idea and more non-profits should really jump on board to increase visibility and get more Likes. At your next event, take a load of pictures. Be sure to let everyone know that you’re going to post these pictures on Facebook and that they can tag themselves. You can even hand out cards with your Facebook address, so people know where to find them.
What you’ll end up with is a lot of people visiting your page. Current fans will tag themselves and new visitors will like your page and also tag themselves. What happens when fans are tagged? Great things! The picture shows up on their wall and their friends’ news feed, providing lots of great exposure and likely creating a bunch of new fans. Extending Hands did this with their bowl-a-thon pictures. What a great way to engage your fans and spread the word!
3. Create great content
While it’s true, you can slather Facebook like buttons all over your website, blog, or newsletter in hopes of getting more Likes, it’s probably not going to help you, if you haven’t created something genuinely worth liking.
Instead of this (ha ha), share something great with them: some interesting information, an eCard they can send to loved ones, a great story, or something helpful – recipes maybe? You get the idea! With great content, people will always be happy to like your page.
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