If a potential donor doesn’t immediately find answer to their questions, you could lose them as a donor. To prevent this, it’s good to anticipate the questions they might ask, and have answers readily available on your website.
The following are seven frequently asked questions form donors:
1. Is it safe to give online?
2. Where can I find financial information about your non-profit?
It makes sense that before donating, people would want to know something about how your non-profit spends money. Donors have every right to ask to see the past few audited financial reports. If they are unavailable, you should be able to provide an unaudited year-end financial statement.
3. What percentage of my donation goes to the cause?
This is probably a familiar donor question. While this can be a hard question to answer, consider using graphs and pie charts. Remember that it’s okay to explain that the cause includes a lot of overhead.
4. Where exactly does my donation go?
This should be clear during a campaign. For instance, if you have a website dedicated to the fundraising initiative, it you should spell out where the money is going.
5. What can I expect after I donate to your cause?
This should be an easy question to answer. Your non-profit should have a donation follow-up process. Maybe the donors will be told that they will be receiving a monthly newsletter or an annual report via e-mail. Some organizations tell donors they will follow-up with a report on how their gift made a difference.
While there are other questions you will have to address, this is a good sampling of the most common inquiries. Hopefully your campaign team will find the above list helpful as they craft communications for your non-profit. The key is to show you understand the question and you are being transparent. This will tell donors that your non-profit is worthy of their support.