5 Questions Donors Frequently Ask

If a potential donor doesn’t immediately find answer to their questions, you could lose them as a donor. To prevent this, it’s good to anticipate the questions they might ask, and have answers readily available on your website.

The following are seven frequently asked questions form donors:

1. Is it safe to give online?

Because of rising fraud, donors are rightly concerned about the security of payments made online. Your non-profit and any applications you use that store payment data should be PCI compliance. To make this clear to potential donors, you could have the badge on your website. To learn more about the requirements for compliance, read this. It’s also a good idea to make your Privacy Policy or Terms of Service documents prominent on your website. This helps to increase confidence.

2. Where can I find financial information about your non-profit?

It makes sense that before donating, people would want to know something about how your non-profit spends money. Donors have every right to ask to see the past few audited financial reports. If they are unavailable, you should be able to provide an unaudited year-end financial statement.

3. What percentage of my donation goes to the cause?

This is probably a familiar donor question. While this can be a hard question to answer, consider using graphs and pie charts. Remember that it’s okay to explain that the cause includes a lot of overhead.

4. Where exactly does my donation go?

This should be clear during a campaign. For instance, if you have a website dedicated to the fundraising initiative, it you should spell out where the money is going.

5. What can I expect after I donate to your cause?

This should be an easy question to answer. Your non-profit should have a donation follow-up process. Maybe the donors will be told that they will be receiving a monthly newsletter or an annual report via e-mail. Some organizations tell donors they will follow-up with a report on how their gift made a difference.

While there are other questions you will have to address, this is a good sampling of the most common inquiries. Hopefully your campaign team will find the above list helpful as they craft communications for your non-profit. The key is to show you understand the question and you are being transparent. This will tell donors that your non-profit is worthy of their support.

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